FLIGHT BRANDING
DGRA has a special branding program, it is called Flight Branding. Flight Branding is one of the premium ways to promoting client’s brands. To run the branding program, DGRA is cooperating with 3 airlines as the owner of the branding spots, they are Citilink, LionAir / Batik Air , and Garuda Indonesia . From Data Analytical and Internal Survey of the airlines, there are 3 top reasons why clients choosed Flight Branding as one of their Branding program :
These are the to 3 reasons :
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Flight branding has the highest efficiency rate, with approximately 1.000.000 paxes watched the brand
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Flight Branding has the highest recall rate , with 77% of passengers are remembered the ads of the brand
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High and exclusive value to promoting the brand, because the market are still thinking that moving through airplane is a premium ways because the high value of the tickets price and the exclusivity of the airplane , so branding in the sky is an exclusive way of branding.
EXTERIOR BODY CITILINK
OVERHEAD BINS CITILINK
LUGGAGE COMPARTEMENT LION AIR
TRAY TABLE CITILINK
MEAL TRAY LION AIR
COVER SEAT CITILINK
BAG TAG CITILINK
LINKERS MAGAZINE CITILINK
INFLIGHT ENTERTAINMENT BATIK AIR
AVODS GARUDA
STARS MAGAZINE GARUDA
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